Understanding the dynamics of decision making is critical in order to influence brand choice. This is challenging as the environment in which brands operate is complex and it is increasingly difficult to manage all of the elements that influence attitudes and behaviours.
Confusing Content Kills Network Growth
While there is nothing wrong with providing a variety of information
on your business profiles it is key that you remain consistent. If you
are targeting CFO’s responsible for technology purchases at large
organizations, it is important that the content provided is helpful,
informational, and aimed at solving their business problems. It can get
tricky when you are targeting multiple decision makers and influencers
like the buying groups often associated with B2B purchases, so be
mindful of exactly who your audience is and what type of content and context will have the desired impact.
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