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Benefits of Social Media for B2B Firms besides Lead Generation:
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Whether it’s B2B or B2C, you do business with humans having specific social circle. Since, social circles are growing online, you must have to upgrade your plans and strategies in order to better achieve your objectives. By first quarter of 2012, 41% of B2B companies on Facebook report successful lead generation while the conversion rate on Linkedin is way too high than Facebook and Twitter together. For instance IBM alone reported 400% increase in sales due to social selling! Well, it’s not just about generating leads for which B2B firms must be actively using social media, instead there’s a series of benefits.
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